Global payroll and HR platform Deel announced Thursday during its virtual customer event several new products and features aimed at streamlining workforce management across the globe. The new tools further integrate payroll, HR, and IT functions into a single platform, targeting inefficiencies caused by fragmented systems, according to the company.
Deel CEO Alex Bouaziz told HR Brew all the company’s acquisitions and developments further the company’s journey to meet the needs of its customers while offering bundling services as a bridge between procuring fit-for-purpose tools and the benefits of an all-in-one platform.
“You could be using Deel as an HR system, but you could be using any other HR system that’s the best fit for you, and every single product that we’ve built is basically a single-product solution if you wanted or an all-in-one solution,” Bouaziz said. “We can either be a point solution: Let us run payroll for you in Australia; Let us run EOR [employer of record] for you in Nigeria; Let us be your compensation system. Let us be your ATS [applicant tracking system]…We can be that point solution for you or we can be that full-stack solution for you, and you’re going to mix and match.”
Instead of pushing customers into a closed ecosystem, Bouaziz told HR Brew its strategy is to lean into its strengths—payroll and global—and grow the suite through strategic acquisitions and development.
Deel touted rapid adoption over the last year and the company is positioning itself as the go-to provider for businesses managing international teams.
By working with founders and teams inside its recent acquisitions—five over the last year—to strengthen its product suite, Deel is leaning on the expertise and insights of founders inside markets new to Deel.
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“We actually rebuild everything inside of Deel,” he said of the company’s acquisition strategy. “Whenever we make an acquisition…we’ve always acquired the team and made them rebuild everything inside of Deel…It’s a really good experience for customers, and we want them to be aware of that.”
Payroll pros. Deel expanded its real-time payroll solution, bolstering its offerings to more than 53 markets, according to the company, and is working to expand to more than 130 markets in the next two years.
Deel also launched Deel PEO inside its platform, so customers can offer “big-company benefits, without the high costs,” as well as a new tool that allows businesses to tackle benefits administration across multiple markets, ensuring compliance and consistency across global teams.
Sweet suite. In addition to its payroll news, the company announced a new suite of “founder-led” solutions inside the platform including Deel Talent to source new talent inside the system; an AI-powered workforce planning solution; and Deel Compensation, a comp strategy tool integrated inside Deel’s payroll solution. The company also announced new AI tools in its engagement solution and security features to bolster its IT offerings.
Zoom out. The product news and customer event come as Deel faces legal scrutiny after competitor Rippling filed suit last month accusing the unicorn software company of stealing confidential business information by using a spy to infiltrate company systems such as Slack.
Bouaziz would not comment on ongoing litigation, but the company denied the claims in a statement. On Monday the alleged spy, Keith O’Brein, confessed in a new court filing Rippling shared with HR Brew detailing the alleged plot.