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Qualtrics announced new changes to its experience management platform, the latest in a wave of corporate investments into generative AI technology at work.
The new features on the Qualtrics platform, named XM/os2, will rely on generative AI to summarize employee feedback and behaviors for managers and HR teams and make predictions based on the data that the platform collects.
Qualtrics plans to invest $500 million on developing the AI tools in the next four years.
“Artificial intelligence will bring more humanity to business, not less,” Qualtrics CEO Zig Serafin said at a launch event. “Like humans, AI can learn from experiences that can adapt to changing circumstances…and it can align with human values even when a human is not at the wheel, and this creates huge potential for experience management.”
For HR teams, Qualtrics announced its Manager Assist tool, an AI-powered coach to help managers interpret and use pulse surveying responses. The tool can interpret data and produce summaries “in plain language, including key takeaways, topics to brainstorm, and even actions to consider,” according to Paul Mayfield, chief product officer in employee experience.
The company also announced new predictive AI capabilities for its XM for People Teams product. The tools will be capable of analyzing behavior data to help address attrition and identify likely reasons employees might leave the organization.
“AI is accelerating the ability to take action in the right way to help companies act quickly, decisively, and more precisely on their experience data and to automate critical actions,” Serafin said.
Zoom out. Companies abound that are working on new solutions and uses for generative AI to sharpen productivity at work, remove mundane tasks from employees’ to-do lists, and help employees do their jobs.
Microsoft and KPMG announced a partnership and $2 billion investment in tools for KPMG employees and clients. Amazon, Salesforce, and Oracle have all announced generative AI-based tools for companies to deploy in the workplace.