HR leaders’ favorite total rewards investments of 2025
HR leaders from companies including L’Oreal, AT&T, and BetterUp told us about the benefits that stood out to them in 2025, and their impact on the workforce.
HR leaders from companies including L’Oreal, AT&T, and BetterUp told us about the benefits that stood out to them in 2025, and their impact on the workforce.

Think of it as “a strategic moment to actually engage with employees,” Prudential Group Insurance’s head of enrollment says.

Recognizing that a paycheck doesn’t always go far enough to pay for groceries, some employers are exploring ways to make up the difference through their total rewards programs.

Young people and rank-and-file employees have been acutely impacted by this decline, according to research from Johns Hopkins University.

Alternative assets like private equity have historically been considered too risky for defined-contribution plans, but safe harbors might change that calculation.

Workers earning more than $150,000 must also put catch-up contributions into an after-tax Roth plan, rather than a 401(k), starting next year.

Investment firms like BlackRock and Goldman Sachs are hoping to gain a foothold in the defined-contribution space, which holds more than $12 trillion in assets.
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