Layoffs can be one of the most stressful events in an employee’s life. Such decisions are stressful for HR pros, too, even if they’re not impacted themselves.
“HR people didn’t get into HR to let go of folks,” Bob Goodwin, president of Career Club, told HR Brew. “It’s a crappy day for them, too.”
One way some companies seek to soften the blow of layoffs is by offering outplacement services to affected employees, with the aim of assisting them in their next job search. Goodwin’s company offers outplacement, as does The Muse, a career platform that launched an outplacement arm in June. Outplacement services can range from résumé reviews to networking to interview coaching.
Ultimately, the goal of outplacement is to place laid-off employees in new jobs, but it’s important not to overlook the emotional needs of these workers, too. Outplacement providers offered a few tips for HR pros considering investing in the service.
Think about why you’re investing in outplacement. When companies invest in outplacement, it can sometimes come off as merely checking a box, so that it’s able to say it did something good for laid-off workers, Goodwin said.
Employers may also offer outplacement as part of a severance deal, which can be seen as a move to reduce their liability, according to Sarah Johnston, an executive résumé writer and founder of Briefcase Coach. “They think that if they offer outplacement services, then perhaps they will maybe mitigate any issues that they may have with employees who feel disgruntled,” she said.
To avoid these perceptions, it’s worth thinking through and articulating your department’s decision to invest in them.
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