| ICHRA is now CHOICE. Will more employers choose it? |
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Welcome back! Guillermo Rodriguez may have had the worst Samba on this season of Dancing with the Stars, but he had the most heart, and the show won’t be as fun without him…kind of like your company without its favorite personality hire. In today’s edition: 🩺 ICHRA rebrand 🌟 Individual vs. company performance 🌎 World of HR —Courtney Vinopal, Kristen Parisi |
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TOTAL REWARDS The CHOICE is yours  Illustration: Morning Brew, Photos: Adobe Stock | Bye-bye, ICHRA. Hello, CHOICE. The scheme that allows employers to reimburse their workers to buy their own health insurance on the individual marketplace has a new name, per a Sept. 3 announcement from the Centers for Medicare and Medicaid Services (CMS) and the Small Business Administration (SBA). But aside from that, not much else about the option is changing. Brokers and administrators are hopeful that the rebrand will help convince more employers to offer ICHRAs to their workers. While the arrangement has been around since 2020, it’s not nearly as popular as traditional group health plans. As of 2025 just 4% of firms offered ICHRA-like plans, according to KFF, whereas 61% offered health benefits overall. Part of the strategy behind rebranding Individual Coverage Health Reimbursement Arrangements (ICHRA) to Custom Health Option and Individual Care Expense Arrangements (CHOICE) is to promote an “underused option” to small businesses, CMS Administrator Mehmet Oz said at a Sept. 14 press conference. Health industry leaders are hopeful that the federal government will consider some changes in the near future to make this healthcare approach more attractive to employers. For more on what HR professionals need to know about CHOICE, keep reading here.—CV |
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Sponsored By Paycor How AI is changing HR metrics  | The formulas behind your core HR metrics haven’t changed. What has changed is who does the work and what your time is worth once you’re off the reporting. Paycor’s latest guide explores 10 common HR metrics, explaining the role AI plays in tracking each of them. The guide divides the 10 metrics into three categories: - Tier 1: AI streamlines. The numbers keep themselves current. Your job starts where the report used to end.
- Tier 2: AI accelerates. AI drafts the posts, screens the candidates, and flags budget variances while there’s still time to fix them.
- Tier 3: AI transforms. AI reads the warning signs early, from the resignation brewing to the absence pattern forming and the pay error waiting in the next run.
HR leaders looking to understand AI-powered software, this one’s for you. |
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TOTAL REWARDS Individual incentives  Getty Images | Company performance will no longer help determine most employee bonuses at LinkedIn. LinkedIn employees’ end-of-year bonuses will be determined entirely by their individual performance starting in 2027, according to an internal memo obtained by Business Insider. This is a shift from the career social networking platform’s current pay-for-performance structure, which awards workers based on a combination of individual and company performance. Employees with sales quotas are exempted from the change, according to the memo from LinkedIn CEO Daniel Shapero. “We’re updating our bonus plan to create a more direct connection between individual performance and bonus payouts,” a LinkedIn spokesperson told Business Insider. The move by LinkedIn is part of a broader shift by tech companies to reward individual top performers, rather than the workforce as a whole. For more on the trend toward incentivizing individual performance, keep reading here.—CV |
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HR STRATEGY On the safe side  Morning Brew | Yemen’s Houthis have increased attacks on Saudi Arabia in recent weeks, leaving employers and employees in the region potentially vulnerable. As the US-Israeli war with Iran continues, Iran and its allies have attacked US allies in the region, including the UAE, Oman, and Saudi Arabia. In response to attacks on Saudi Arabia International Airport and oil company Saudi Aramco, some financial firms, including JPMorgan, Citi, and Deutsche Bank, are allowing employees in the region to work from home, according to Reuters. When the war began in early 2026, many employers in the UAE encouraged their employees to work from home or allowed them to work from a different country amid the conflict, HR Brew reported previously. Security consultants told HR Brew at the time that several employers had evacuated workers who had been assigned to work overseas, but that employees originating from the region may have more limited options. For more on how employers with employees in the region are navigating the conflict, keep reading here.—KP |
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work perks (2).jpg) Francis Scialabba | Today’s top HR reads. Stat: Four in 10 hiring managers have interviewed candidates with a fake identity. (Checkr) Quote: “I think we should all be worried about sending intentionally or inadvertently or otherwise, signals that send the most talented next wave of AI software engineers to other countries rather than the United States.”—Brad Smith, president at Microsoft, on how suspending H-1B visas could limit hiring of AI talent (Business Insider) Read: Accenture is limiting employees’ Claude expenses to $29 a month after finding that some were costing the firm as much as $1,000 a month. (Yahoo) *A message from our sponsor. |
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