DEI has faced immense pressure since the 2024 election cycle, largely from the second iteration of the Trump administration. Executive orders and directives from the Departments of Labor and Justice and the Equal Employment Opportunity Commission (EEOC) aimed to deter employers from pursuing diversity practices, HR Brew previously reported. The political fear campaign appears to have at least partially worked: Roughly 63 Fortune 100 companies have rebranded or eliminated the DEI messaging that appeared on their websites since the summer of 2024, an HR Brew analysis found. Of those companies, 54 made their changes following the 2024 presidential election. “The Trump administration did a very good job of putting out a narrative of fear and of misinformation that became very hard to combat, quite frankly, as practitioners,” Evelyn Carter, a DEI expert and author of the forthcoming book, Was That Racist? In some cases, she said, businesses seem to have continued the work internally, without publicizing it externally. “It [the data] implies to us that these rollbacks weren’t ideological. They’re fear-based. They’re shortcut-based,” Jarvis Sam, founder and CEO of the Rainbow Disruption, a DEI consultancy, told HR Brew. “What I listen for is, show me the system that makes merit real, and a lot of what they underpin it with is some of the exact same approaches that are the foundation of how we define and talk about DEI.” For more on this trend, and what might be next for DEI, keep reading here.—KP |