Could corporate America’s CEOs some day be social-media competition for the moms of #MomTok?

McDonald’s CEO Chris Kempczinski went viral earlier this week after posting an Instagram video of himself taste-testing a new burger. It fueled backlash from users who ripped into the executive for taking the tiniest bite of the burger, and referring to it as a “product.” The video is just one of many that Kempczinski has posted on Instagram, where he’s shared career advice like how to overcome imposter syndrome and how to use AI at work.

“In this day and age, leaders are trying to lean into authenticity, and there was something about the bite of the burger that just seemed fake. It felt like inauthentic content,” Deborah Grayson Riegel, executive and communication coach and co-author of Aim High and Bounce Back, told HR Brew.

Social media could be part of an effective leadership and communication strategy for CEOs, Grayson Riegel said. But before they break out the ring lights and iPhone tripods, there are some guidelines CEOs should stick to on these platforms, she said.

For more on why Kempczinski’s viral video matters for HR, keep reading here.—MC

The Treasury Department and Internal Revenue Service (IRS) recently released proposed guidance on how to open a Trump Account on behalf of a child, as well as how to take advantage of a pilot program that will provide government-seeded accounts to children born during the president’s second term.

While the proposed regulations could help HR teams answer questions from workers who are interested in taking advantage of this new savings account, employers are still awaiting guidance on how they can contribute to such accounts.

For more on the proposed guidance for opening Trump Accounts, keep reading here.—CV

AI is disrupting the IT job market—and for companies that need trained talent, the answer may lie with existing staff.

Upskilling current workers to work with AI can be an effective solution to the tech talent crisis, said Daniele Grassi, CEO of training hub General Assembly. Grassi and his team recently released the company’s State of Tech Talent 2026 report, which indicates that 80% of HR pros believe upskilling staff AI capabilities will be a path forward.

“All companies, particularly large enterprises, are redefining the way they look at the workforce,” Grassi said. “They need to be more strategic in the way they look at it, they cannot take just a short-term or a reactive approach, as sometimes it has been in the past—and upskilling and reskilling the internal employees is a critical part of the equation.”

For more on how AI is affecting the tech job market, keep reading on IT Brew.—EH

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